Southwest Airlines Mission Statement
This section contains the best examples of a Mission statement from the most successful companies and corporations in the world. We have provided below the content of the Southwest Airlines Mission Statement which which reflects its core purpose, identity, values and principle business aims. An effective and successful Mission Statement is powerful and compelling conveying confidence in the company, its services, products and employees. A Mission Statement can be described as a cross between a company slogan, or tagline, and an executive summary! The importance of a Mission Statement should not be underestimated. One good paragraph will describe the values, services, products, USP (Unique Selling Points) and objectives of the business. If you are looking to compose a company Mission statement this example of the Southwest Airlines Mission Statement will provide you with some excellent ideas and inspiration.