Vision Statements - Convey a Professional Image Vision Statements are difficult to write - they should short, clear, vivid, inspiring and concise without using jargon, complicated words or concepts. Successful Statements are memorable and engaging. They should be powerful and compelling. They are extremely important to strategic planning.
Vision Statement vs Mission Statement A combination of both a company's mission and a company's vision of the future may be included in a Mission Statement. No wonder there is so much confusion between these two important communication vehicles that are used as management tools.
Free Help writing Vision Statements Click the link on the left menu bar for access to famous Examples of Vision Statements or our collection of Famous Corporate statements which have been developed by great companies, businesses and corporations. We also have guides and interesting videos on How to write Educational, Church, School and Personal Vision statements. But read on if you would like some free help and a short video description on how to write a Vision Statement effectively.
Vision Statements vs Mission Statements What is the difference between Mission and Vision Statements?
Definition of Vision Statements The definition for Vision Statements is a sentence or short paragraph providing a broad, inspirational image of the future. A Vision is defined as 'An Image of the future we seek to create'.
Definition of Mission Statements A good definition for a Mission Statement is a sentence or short paragraph which is written by a company or business which reflects its core purpose, identity, values and principle business aims. A Mission is defined as 'Purpose, reason for being'. Defined simply "Who we are and what we do".
Vision Statements vs Mission Statements Mission Statements therefore contain important information about a company in a nutshell. This should include the the company mission ( what the company does, its products, its services and its customers). These types of Statements focus on today. Refer to our section on Mission Statements on the menu bar to learn how to write Mission Statements effectively. Vision Statements therefore contain details of the company's future - its vision (the future plans with aims and objectives). These types of Statements focus on tomorrow. Read on to learn how to write Vision Statements.
Useful Hints and Tips on How to Write a Vision Statement Some hints and tips on How to write a Vision Statement for those working in organisations, institutions and establishments:
How to Write a Vision Statement
Take your time when writing a Vision Statement. Its a hard but very important task, learning how to write a Vision Statement takes time! It needs to be creative, positive and inspirational
Check out the links to the Samples & Examples of Famous Vision Statements for this information
Make separate lists of the following:
Future Potential Services and Products including Pricing, Quality, Range
Technology - Your use and investment in Technology and its future benefits
Your USP's (Unique Selling Points) and Differentiators
Your Vision - future plans, ideas for expansion with aims, goals and objectives
Pick out the most important points
Obtain input from other people
List some positive words - power words of aspiration and inspiration for Vision statements
Select your most important words and combine in one sentence or paragraph
Watch the short Vision Statement Video! (See below)
You will now be in an excellent position and know how to write Vision statements!
How long are Vision Statements? A good Vision statement is a sentence or short paragraph consisting of two to four sentences. They are usually reviewed every three to five years, or when a specific goal has been achieved.
Mission Statements vs Vision Statements The choice is yours... The above explanation details the difference between Mission and Vision Statements. However, many successful companies and organizations combine both the present accomplishments and their future aspirations in just one statement.
There are no rules as such. Just consider exactly what you are trying to achieve and who will be reading the statement.
Who are Vision Statements written for? Corporate Vision Statements are written for customers, employees of corporations, trade partners, the media and shareholders. Personal Mission statements are written for prospective employees or when applying for membership of an organisation. Non profit organizations write Vision statements to clarify and emphasize their future goals and the benefits which would be derived from donations. Many Vision statements are used in institutions such as learning and educational establishments and also in church establishments - these Vision Statements are timeless. The tips and hints detailed above apply to all these types of institutions and establishments.
Vision Statements and Strategic Planning Successful companies believe and actively work on their strategic planning. Businesses and non-profit organisations sometimes encapsulate their goals and objectives into a mission and/or a vision statement. Strategic planning is part of an company's process of determining its future strategy, or direction, analyzing risks, assessing resources and making decisions to follow their strategies. In order to make decisions about the future direction of a business, it is necessary to understand its current position, its resources, the competition, market share, customer requirements and the possible ways to grow the business. Generally, strategic planning deals with at least one of four key questions:
Vision Statements & Strategic Planning
"What do we do?"
Quality Planning Communication Consultation Strategy Competition Change Responsibility Future Goals
"Who do we do it for?"
"How do we excel?"
"What's our vision of the future?
The process of Strategic planning appraises the full potential of a business or organization and explicitly links the objectives and goals of the business to the actions and resources required to achieve them. Many organizations view strategic planning as a process for determining where an organization is going in the future.
The Importance of Vision Statements The importance of Vision Statements should not be underestimated. One good paragraph will describe the values, services and vision for the future. They are usually reviewed every three to five years, or when a specific goal has been achieved.
Famous Vision Statements We have provided samples and examples of the best 10 Vision statements (and a few extras!). Access to these famous paragraphs can be accessed from the appropriate links. Our samples and examples include those for the following companies.
Famous Companies - Samples and Examples
Black & Decker
Host Hotels & Resorts
Medco Health Solutions
Toys 'R' Us
MedCentral Health System
Famous Companies - Samples and Examples
Nike: "To bring inspiration and innovation to every athlete in the world" * If you have a body, you are an athlete.
How to Write a Vision Statement
Samples and Examples of a Vision Statement
Easy techniques for writing a Statement
Improve your skills - Content, Ideas and Format
Difference between Mission & Vision Statement
Vision Statements vs Mission Statements
Strategic Planning - Examples - Samples
How to Write Vision Statements - Watch the Video! We have provided a short video on a simple step-by-step guide on writing effective statements and descriptions of future ideals
How to Write Vision Statements - Watch the Video!
How to Write Vision Statements Watch the Video!
Writing a report or business plan? Need to find out how to write Vision Statements? Our Samples and Examples Help! Our video provides a good example of how to complete this task. The short video is designed to provide some inspiration to approaching this important business job. Save yourself some time and look at the example for help and inspiration.